The three ways SEO helped grow my business and how it can help yours too

Hello again! I mentioned in my last post how I was working with my buddy to expand and grow my website. Well, as I said, it was largely due to SEO. If you’re wondering, SEO stands for search engine optimization and is by far my favorite method for marketing your website. Instead of using paid traffic or advertising, setting up SEO the right way has tons of long-term benefits.

The point of this post is for me to explain the 3 ways search engine marketing helped me and my website, and how you can do the exact same things to yours to see similar results.

  1. Building my site for my users. Too many people and articles I read about SEO consistently mention writing content for search engines. That’s so wrong! Search engines aren’t going to buy your products or services. People are! Write your content and build your site with your users in mind. At the end of the day, it’s the people using your site who are going to result in additional (or lack of) revenue for you and your business. Understanding this principle was vital for changing the way I thought about how to build my brand online. A few small shifts have made a world of difference.
  2. Writing content that is intriguing and compelling. Similar to reason #1, a lot of websites I visit tend to write content for the sake of having content on their site. Another massive downfall of many businesses. Instead of worrying about having content for the sake of filling your site, focus on creating USEFUL, ENGAGING content for your users. This will not only make them more interested when they do find you, they will be excited to come back. On top of that, they’ll be much more likely to share your content with others on social media or through their personal network of friends and family.
  3. Using social media to engage your audience. Social media continues to be an incredibly valuable source for interacting with your customers. Everyone market segment is on social media, so you can literally engage with any audience, regardless of your niche.

Keeping those factors in mind, it was really easy to transform my boring site and brand into something that was exciting, interesting, and started driving real results for what we wanted to accomplish. Plus, if you need any help, you can also contact a professional Chicago SEO company for help with your project as well.

I do want to give a mention to my friend who helped with all of this as well. He sent me the information of the SEO company in Chicago IL┬áso they could help us make sure we were on the right path. If you are in need of SEO services, I strongly suggest you contact them. Working with them has transformed my vision of what SEO can do and how it can help – even from the foundational level on my website.


How a crazy idea and some basic marketing tips expanded my online trapping website

While our business is centered around traps, it’s nice to have connections with people who can help expand your business and grow. The story about how our initial website got renovated, re-launched, and grew to what it is now is thanks in large part to a personal connection we have with a seasoned search engine marketing company.


We were hanging out and talking one night and I brought up the idea of expanding our company and growing our website so we could rank higher than our competitors. Little did I know, this is something that can be done with the help from the right people. Anyways, after some discussion about my ideas, my buddy agreed to take a look at the site and provide his input on what he things we could change and improve upon to make our site easier to rank higher for our searches.


My idea was to make it super easy for all of our customers to find us and the products we have to offer. I had NO idea how to determine what other people wanted other than the ideas and personal discussions I’ve had with past customers. My friend then provided me with detailed research to show me the SEO keywords that people were actively searching for in the search engines to find our competition! Again, these types of things are extremely valuable and very few people know about them and understand how to use them.


Long story short, this short discussion is what sparked our website and marketing transformation, thanks to one small company and someone who really knows what they’re doing. I couldn’t have done it without them and I’m going to explain our process in a bit more detail too.


If you have any questions about how it worked or what else we had to do, please let me know. I’m more than happy to help you out as well!



Hi everyone, welcome aboard my blog! I’m hugely fanatic about trapping and traps and I’m going to write some stuff about that for everyone to read. I’m also going to be explaining about how I got started and what helped me grow my business because a lot of my friends have been asking me.

Hopefully this helps someone!

Collector Traps specializes in online trap auctions of Newhouse Traps, antique / vintage / collectible traps and trapping memorabilia. We are always looking for buyers and sellers of Newhouse traps, bear traps, wolf traps and other large steel traps at
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